The #MyEcoResolution Campaign 

LET’S START TAKING RESPONSIBILITY FOR OUR ACTIONS

REDUCE CONSUMERISM, PREVENT CATASTROPHIC CLIMATE CHANGE & SUPPORT YOUR MENTAL HEALTH

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#My Eco Resolution

A social media campaign by Cara Delevingne & Advaya Initiative raising awareness for the environment and inspiring positive action for people and planet.

We have the power to act and co-create a world in which people and planet thrive.

About:

Cara Delevingne says:

#MyEcoResolution is to give up plastic bottles and straws. Even Though I may never be perfectI have made the resolution to create positive change to my daily life, to cut my consumption, to limit catastrophic climate change, and support my mental health. I nominate Kendall Jenner & Miley Cyrus to join the movement!

Escalating environmental destruction and an unprecedented mental health crisis is showing us that our way of life isn't working, neither for us nor the planet. Not only are levels of happiness diminishing regardless of economic growth, development or prosperity, but according to the 2018 IPCC report, we have just 12 years to act to limit catastrophic climate change. While there is no doubt that this is a shocking and terrifying truth, we see it as an invitation for change and an opportunity to evolve. We believe that another way is possible and have faith that together we can co-create a world in which both people and the planet thrive.

We have launched this campaign in collaboration with Cara Delevingne to spread the message that through education, awareness and action we can make huge change on an individual and collective level. My Eco Resolution is a platform that aims to inspire, support and empower people to start making changes to their daily lives.

People find it hard to talk about environmental destruction because we are all part of the problem, and deeply embedded in a culture and growth-based economy that are inherently at odds with the finite resources of the natural world. The guilt around not being “perfect”, and the fear of being called out as a hypocrite, are neither serving us nor the planet. In fact, they are preventing action, awareness and conversation - the three things we really need right now.

My Eco Resolution is about moving in the right direction. It’s about supporting, inspiring and empowering one another to create positive changes to our daily lives.

How to get involved:

1) Reflect on your lifestyle.

2) Decide what positive change you can make to your daily life in order to reduce consumerism, support you mental health and prevent catastrophic climate change.

3) Take a “Selfie” & post it to instagram

4) In the caption below write:

#MyEcoResolution is to [insert your resolution here]

Even though I may never be perfect, I have made the resolution to create positive change to my daily life, to cut my consumption, to limit catastrophic climate change, and support my mental health.

I nominate [tag minimum x3 friends] to join the movement and become part of the solution!"

#MyEcoResolution has become a global movement!

Since the launch on 11.01.19 we have had over 2k pledges!

From Japan to Brazil, America to Indonesia, Hungry to Australia people are speaking out and committing to reduce their consumption, improve their mental health, and help prevent catastrophic climate change.

Thank you to everyone involved so far!

Small acts when multiplied by millions will transform our world.

JOIN US!