The Magazine.

Advaya Magazine is a dynamic ecology and arts publication and a platform for change.


We bring critical issues to a young audience through content and illustration of exceptional quality. Each issue has a strong aesthetic and features collaborations with exciting artists in a variety of media, while our articles focus on cultural and artistic ecology with a strong sociopolitical and scientific background.


New names write alongside internationally renowned contributors, including Satish Kumar, Dr Stephan Harding, Dr James Mallison and Mick Collins, on topics as varied as Gaia Theory, ecological consciousness, Eastern philosophy and etymology. Our pages are designed to expand our horizons and fuel a space for action, discussion and creativity.


The theme of the first issue is 'Origins', and it will be published online. Later issues will be published simultaneously online and in print.


Advaya Magazine is an offshoot of Advaya Inititative, a young London-based platform for environmental and wellbeing events and activities.

Christabel Reed



Co-founder of Advaya Initiative and Advaya Magazine, Christabel’s main area of interest is the use of yoga for personal and ecological healing as well as activism. A full time Vinyasa Krama yoga teacher in London, Christabel is also doing a part-time masters at SOAS in the Traditions of Yoga and Meditation. She is currently doing another four-year teacher training under Colin Dunsmuir to deepen and expand her knowledge and practice.





Ruby Reed



Co-founder of Advaya Initiative and Advaya Magazine, Ruby Reed is an environmentalist, ashtangi and adventurer with a passion for the ocean. She has been practicing yoga since her teens and ashtanga for the last four years, and is soon to make her second trip to study with Sharath in Mysore. She is happiest when in water, and spent a lot of time beneath sea level last year teaching scuba diving in the Andaman Islands. She is a massive proponent of the breath as the key to just about everything in life. She produces the events and edits Advaya Magazine, and when not dreaming of Advaya’s next activities she works as an independent art consultant and strategist, helping start ups expand their remit through new initiatives. She has a background in sales and development and MAs from the Courtauld and Edinburgh University.





Augusta Bruce



Co-founder and editor of Advaya Magazine, Augusta's main focus is creative writing. She helps out with the words aspect of the magazine – trimming here, pruning there – a bit like gardening, which is something she wishes she did more of. When Augusta is not working, she traipses the streets of London, nurturing her thirst for travel and adventure. The macabre, the eerie and the outlandish all appeal to Augusta’s tastes. As a child she was addicted to Sims, and she is now a compulsive hoarder of books. She also greatly enjoys music, countryside walks and refrigerated macaroons. She is currently in the middle of a Shakti Dance teacher training course.




Matt Taylor



Editor of Advaya Magazine, Matt is a researcher, holistic masseur and writer. He studied Politics, Philosophy & Economics at the University of Manchester, and completed a Masters in Global Governance & Ethics at UCL. Since then he has worked for non-governmental organisations, such as the Global Hub for the Common Good and the Climate Disclosure Project (CDP). Environmental and social issues resonate with Matt, as do many other things such as music, dance (he has been known to DJ, play guitar and do the twist), cycling (he raised money for Advaya, cycling to Hungary) and photography.




Grace Fforde



Editor of Advaya Magazine, Grace is currently at SOAS doing a Masters in Indian Philosophies and Religions as well as being involved in a number of broadcasting projects. A Hindi speaker, it was at the age of seven when she first visited India, that Grace became enthralled by the country’s culture and heritage. Since then, she has concentrated on how we can augment the benefits of India’s wide and varied principles into the global psyche.






Kitty Rice



Kitty coordinates the artistic side of Advaya Magazine. An illustrator, her work consists of collage, pen and ink and line drawing and she is interested in the merging of imaginative and observational drawing. Kitty’s work is influenced by film, architecture and dream theories.






Storm Athill



Storm illustrates Advaya Magazine. She is also in charge of our visual image and designed the logo and merchandise. She studied Costume Interpretation at Wimbledon College of Art and now works as a freelance costumier, artist and designer. She creates beautiful commissions for individuals and corporations and exhibits in London.



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